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Week 6 DB (20pts) Warby Parker & Luxottica - Pricing and Distribution are Holding Hands! first post

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Q Please view to the following 15 minute 60 Minutes video on Luxottica and listen to the 35 minute podcast on Warby Parker (NPR How I Built this). You can google the NPR How I Built This Podcast if the link takes you to the most recent episode, or scroll down until you see it. Analyze the following: 1. Review the 6 step price-setting process (see class lecture podcast) and compare and contrast the price setting policies of Luxottica and Warby Parker (WP) 2. Please read the following article from the UCLA Supply Chain Blog and evaluate the strengths and weaknesses of Luxottica's supply chain versus WP's supply chain.

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. Setting the pricing objective for Luxottica is to ensure that every customer can be provided with the best quality of products of the organization (Kotler & Keller, 2016), (“60 Minutes - Luxottica. Do you know who makes your glasses?”, 2013). There is research done to find out the customized requirements and buying-reasons of customers. There is competition observed to be present between Warby Parker and Luxottica. There are diversified prices set by Luxottica for its diversified brands (“60 Minutes - Luxottica. Do you know who makes your glasses?”, 2013).